Ty Govaars
Web Content Strategist
I create web content that drives action—whether it's engaging new users, simplifying complex products, or enhancing discoverability.
With 10+ years in content marketing, I specialize in transforming data into clear, user-centric stories that resonate.
Our Ethos
I love building brand experiences, connecting with audiences and collaborating within a team environment.
Web Content Examples
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Event-Based Ticketing Landing Page
Objective: Drive ticket sales and boost web conversions through FOMO-driven language and strategic CTAs, creating a sense of urgency and exclusivity.
Approach: Crafted scannable, benefit-focused ticket descriptions highlighting key perks and experiences. Incorporated urgency-based CTAs encourage immediate action.
Collaboration: Worked with the design and marketing teams to refine page layout, optimize CTA placement, and enhance readability for better user experience.
Results: Increased ticket conversions and drove higher than average pre-event sales.
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Soft Conversion Travel Guide Download Page
Objective: Drive guide downloads and soft-convert leads through SEO-rich, destination content designed for Found Elsewhere’s laid-back luxury audience.
Approach: Crafted benefit-driven CTAs and compelling, descriptive copy to engage visitors. Optimized headlines, and formatting, to enhance readability and encourage action.
Refinement: Iterated based on conversion data to refine the landing page layout for better visual flow and clear CTA placement.
Results: Increased guide downloads and lead conversions, boosting audience engagement and expanding Found Elsewhere’s travel planning client base.
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High-Converting Lead Generation Landing Page
Objective: Capture inbound leads and existing customer interest for high-end luxury safari bookings. Responsible for generating 100+ high quality leads/month with a basket size of $10,000+.
Approach: Leveraged historical data sets to A/B test key elements, including form fields, messaging, page alignment, and CTA buttons, to optimize for higher conversion rates and reduced page bounces.
Collaboration: Worked closely with design and development teams to refine UX/UI elements, iterating on layout and copy over time.
Results: Delivered the highest-converting landing page to date, significantly boosting lead acquisition.
Ker & Downey Africa
Content and Marketing Strategy
A comprehensive brand and marketing strategy plan execution to unify brand voice, increase organic traffic and generate high quality inbound leads. Oversaw website developers, SEO, PPC and PR agency partners as well as led an in-house creative team comprising designers and copywriters. Enhanced technical integrations including custom workflows for website chatbot, automated email campaign copywriting and enquiry page optimizations, A/B testing and UX/UI edits.
Andrew Harper Travel
Web copywriting and Production.
Responsible for weekly web content production, Andrew Harper Blog, social media and inbound marketing strategy (including landing pages, conversion metric tracking, on page UX/UI improvements in collaboration with design and product teams.
Found Elsewhere Travel
Social Media content creation, UGC.
Experienced in short form video, product placement, product photography, user generated content ads, product reviews and omni-channel digital marketing campaigns. We’ve worked with numerous lifestyle, travel and hospitality brands to get their message out there on Instagram and TikTok. View campaign highlights below →
Skills
Copywriting
I'm a strategic web copywriter with a knack for making complex concepts clear and compelling. Passionate about simplifying industry jargon into user-friendly experiences.
UX writing & content strategy, web copy optimization (SEO), content for product pages, blogs, and landing pages, CTA optimization and A/B testing, hospitality, luxury, wellness and healthtech content experience.
Strategy
With more than a decade leading digital marketing campaigns I have deep experience in brand and content strategy, operations, marketing plan creation, budgeting and mentorship.
Customer lifecycle content audits, user journey mapping, brand voice, process documentation, workflows, cross-functional collaboration, leadership engagement and mentorship.
Data-backed decisions
I specialize in transforming data into clear, user-centric stories that resonate. With a background in content marketing and SEO, I build content that boosts engagement and drives conversions.
Conversion tracking, KPI and metric dashboard development, report building, management reporting, project management, timelines, data and website migrations.
